List your four or five major competitors by business name, address, and owner, if known.  Devote at least one full paragraph to each competitor.   How do competitor's operations differ from yours?  Use a map to show the location of competitors.  What are your strengths and weaknesses?  What can you do to take advantage of the competition's weaknesses?

Exhibit 1 is a very useful model.  It shows how you can make a detailed comparison of the main features of main competitors plus your business.

Your goal is to show the reader how your business will differ from the competition and how your choices will produce a profit.  Be specific in showing how your business will gain a competitive edge.  The bottom line in this section is writing a statement explaining how your business is going to be better for specific reasons ... and state these reasons.

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