Writing a Business Plan

  The Business: Description of the Business 

1. Description of the Business

1. What your business is, or will be if it is a start-up situation?

2. How you plan to run it?

3. Why you think it will be successful?

Your Plan should have a clear focus with all elements of the plan working together to present a clear and integrated presentation. Highlight key information about financial progress. Use one or two exhibits that will illustrate significant financial accomplishments such as cash receipts, cash expenditures, and cash balances.