Writing a Business Plan

  The Business: Industry Analysis 

2. Industry Analysis

Discuss the growth potential of the market and present statistics for the industry.  It is critical to identify the target market.   Here are some questions you should ask yourself. 

• Is it a fad?

• Is it seasonal?

• Is it increasing or decreasing?

• Does it simply grow with the population?

• Is the market always there, always the same?

• What are the factors affecting the growth of the market, and of market share?

• Where are they located?

• How large is the market?

• What are their characteristics?

• What percentage of that market is the business' share?

• Who are the potential customers for the business' product or service?