Mission statement is the road to the goal. Prepare
a sentence or two that describes each specific area of your proposed
business such as: customer-market, product-service, geographic area,
business philosophy, concern for public image.
Before writing your Mission Statement, look at other's
to get a feel for what you like and dislike. You want yours to be
a direct reflection of your company. You need to
believe in it 100%. If you do not believe in your statement, then
it should not be your Mission Statement!
Your Mission Statement should include who you are, what
you do, and why you do it. Remember it is not your slogan or
your entire business plan. Your Mission Statement may never be
final. It needs to be reviewed and if necessary edited
continuously.
Ensure that all employees have a copy of the Mission
Statement and that they understand what it means. Make sure that
your employees can carry out your Mission Statement.