A brief phrase that summarizes what the business wants
to do. It is the business commitment to customers.
The vision trigger will emphasize the
premium quality of your product/service as well as representing
everything about the business that will be good for your customers.
The main vision trigger will be your company's slogan.
When creating your slogan you need to
be creative. Your slogan needs to catch the attention of the
consumers. It needs to be something that is easy to remember and
should deal with your product/service. Remember this is what
customers will think of first when they think of your company. So
take the appropriate time and planning when thinking of your company's
slogan.