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Writing a Business Plan Sample: Executive Summary The purpose of this business plan is to support a request for a $75,000, five-year bank loan to purchase equipment and inventory as part of the financing for a start-up sole proprietorship, Fast ‘n Fresh Premium Ice Cream Parlor. The business will be owned by J. B. Entrepreneur and will be located in leased space at 858 Success Avenue in the new Riverside Faire shopping center, Valley City, CA 93XXX. The owner will provide a minimum of $75,000 in initial equity. The business will serve healthy and premium ice cream, yogurt, sandwiches, and nonalcoholic beverages to the generally upscale target market. Based on the financial and competitive analysis presented in this plan, Fast ‘n Fresh Premium Ice Cream Parlor will be successful. The cash flow projection, Exhibit 3, One-Year Cash Flow Projection, indicates a positive cash flow including owner’s draw of $12,000 for the first year of operations. It is anticipated that Fast ‘n Fresh Premium Ice Cream Parlor will become firmly established in Valley City within two years and will become known throughout the Central Valley in five years with the potential of multiple locations. The Fast ‘n Fresh Premium Ice Cream Parlor’s distinctive logo, its reputation for fast service and only the freshest foods, plus its slogan, "Fast ‘n Fresh – good for you!" will provide a distinctive competitive edge. The owner, J. B. Entrepreneur, has founded three highly successful food service businesses in the Valley City area. The owner holds an undergraduate business degree and an MBA from the School of Entrepreneurship, California State University, Valley City. J. B. Entrepreneur has also received a Diploma of Merit from the International Premium Ice Cream Institute, Paris, France. |